Exhibitor Marketing

Northcape
        • CASUAL MARKET CHICAGO SHOW DATES & HOURS
          Tuesday, September 25 – Friday, September 28, 2018

          SHOW HOURS (Floor 7, 14, 15 & 16)
          8:30 am—6:00 pm (Tuesday-Thursday)
          8:30 am—2:00 pm (Friday)





        • Sell your products before, during and after market as buyers use Casual Market Chicago’s Preview Guide and On-Site Directory to plan for market and a valuable resource throughout the year. Take advantage of these effective marketing tools and make sure you're capturing buyers’ attention at the very moment they're ready to buy!

          Preview Guide - Mailed to 20,000 registered buyers and buyer prospects two months prior to Market, the Preview Guide will generate early awareness of your newest products and increase traffic to your exhibit at Market. This offers Buyers abbreviated exhibitor listings, information about market and a glimpse of the hottest NEW products. Space Reservation is due June 8th. Artwork is due June 15th.

          On-Site Directory - Distributed at registration and at key points at the Merchandise Mart, the On-Site Directory offers buyers expanded exhibitor listings, floor maps, and product category listings. One price affords you an ad in both the Preview Guide and On-Site Directory. Space reservation is due July 24th. Artwork is due July 31st.

          You can access these advertising opportunities on the digital rate card site at http://ratecards.ascendeventmedia.com/mmpi-casual-2018/

          For information about the above advertising opportunities, please contact Suzee Dittberner at sdittberner@ascendmedia.com or 913-344-1420.

        • The Online Product Locator is a vital time-saving tool that allows buyers to locate products, services and company information. By purchasing one of the many effective advertising listing upgrades, you can be sure customers have fingertip access to your hottest products at the very moment they're ready to buy!

          Tower and Leader Board Banner Advertising - These unique Online Product Locator advertising opportunities are visible on all pages and are an excellent place for powerful brand, product message or exclusive offers. Limited to three advertisers.

          You can access these advertising opportunities on the digital rate card site at http://ratecards.ascendeventmedia.com/mmpi-casual-2018/

          For information about the above advertising opportunities, please contact Suzee Dittberner at sdittberner@ascendmedia.com or 913-344-1420.

        • With an average open rate of 21%, Casual Market Chicago eBlasts offer exhibitors an excellent marketing tool to reach buyers before market.

          Three timely email blasts will be delivered to 6,000 registered buyers prior to market keeping them informed of HOT new products, categories, updated market information, instructions on how best to use the Online Product Locator. Scheduled for July, August and September 2018, each eblast offers four exclusive banner advertising positions allowing you to give buyers another reason to visit your website and stop by your exhibit at market.

          Leaderboard Banner Advertising – Positioned above the content of the email blast. Limited to one advertiser.

          Tower Banner Advertising - Prominent, vertical right-hand positioning. Limited to one advertiser.

          Rectangle Banner Advertising - Positioned directly below featured product categories. Limited to two advertisers.

          You can access these advertising opportunities on the digital rate card site at http://ratecards.ascendeventmedia.com/mmpi-casual-2018/

          For information about the above advertising opportunities, please contact Suzee Dittberner at sdittberner@ascendmedia.com or 913-344-1420.


        • Casual Market Chicago is a four day trade show that provides retailer with a destination to find all things related to outdoor and casual living. Want to increase your viability and brand awareness during Market? Sponsorships are a powerful traffic booster! Click HERE to access all Sponsorship opportunities!

          Any questions regarding sponsorships or inquire availability, please contact Teddi McLaughlin at tmclaughlin@themart.com.

        • Opening Night Backyard BBQ Party | Tuesday, September 25 from 6:00 PM - 7:00 PM 
          The much anticipated Opening Night Backyard BBQ Party will again be a must attend networking event. It will take place on the South Drive of the Merchandise Mart along the scenic Chicago River. Kick off your Market experience with BBQ-inspired cuisine and cocktails at this key networking event. Enjoy live music and mingle among well-curated furniture displays. For sponsorship opportunities and details, see the to sponsorship packet or contact Teddi at tmclaughlin@themart.com.

          Craft Beer Cruise | Wednesday, September 26 from 3:00 PM - 5:00 PM               
          Participate in the first ever Craft Beer Cruise taking place exclusively on the 7th floor. The event will attract traffic, encourage networking and socializing while experiencing some of Chicago's most popular and unique breweries all in one place. For opportunities to sponsor, see the sponsorship packet, or contact Teddi at tmclaughlin@themart.com.

          Designer Day | More information to come!

        • The Marketing team is happy to work with your company and create custom sponsorship packages. Please contact Byron Morton, for permanent showrooms, or Madeleine Tullier, for 7th floor exhibitors, for more information.

          Byron Morton, Vice President Leasing
          bmorton@themart.com
          312.527.7701

          Madeleine Tullier, Director of Sales
          mtullier@themart.com
          312.527.7583

        • Sending out an e-mail or creating your own direct mail piece? Be sure to include the FREE Casual Market Chicago logo to use when creating your own marketing materials. This logo can also be placed on your web site or email and link back to the Casual Market Chicago Web Site. Logos can be downloaded HERE under the marketing section or sent via email from Teddi McLaughlin, Please email tmclaughlin@themart.com to request the logo.

        • Send your buyers an email inviting them to see you at Casual Market Chicago. A customizable template featuring the 2018 show creative will be sent out to all exhibitors and you can customize with your own text and images to send to your database. Instructions and the customizable email will be emailed to all exhibitors and showrooms at the beginning of June.

        • If you are a current exhibitor for Casual Market Chicago 2018, your website should already be linked to the Market Web site through the exhibitor listings on casualmarket.com. You may also use a hyperlink on your company website linking to the Casual Market Chicago website. If not, please email tmclaughlin@themart.com or call 312-527-7764.

        • Facebook
          If your business has an active Facebook page, you should log-in to your Facebook account and “Like” the Casual Market’s Facebook page. Doing so could create social networking opportunities for you, and we will “Like” your Facebook page in return, as well as, attempt to post or tag relative information on your page. We will also help promote your Facebook page to select media / magazines, etc.
          Casual Market Chicago Facebook

          Instagram
          Casual Market Chicago is now on Instagram. If your business has an active Instagram Account, you should begin following Casual Market Chicago’s new account. We will begin following you in return.
          Casual Market Chicago Instagram

        • Don’t miss your chance to promote your products in the Casual Market Chicago 2018 Marketing Campaign!

          We are currently soliciting manufacturer’s color, digital product photography for use in Casual Market Chicago marketing materials – on-site Directory, email campaigns and direct mail pieces. This is a great free opportunity to shine the spotlight on your products before the show! Click HERE to get more information on participating in our Call for Photography!

        • Free Publicity Opportunity! Promote your showroom or booth events on the Casual Market Chicago website and in the On-Site Directory. Provide information about events – including cocktail receptions, speaker engagements, etc. Only one event per booth/showroom and only one date may be selected for an event. 

          Sales and promotions are not eligible for submission. Submissions must have a start and end time and description to be considered an event listed in the on-site directory. If theMART determines your submission does not qualify as an event, it will not be included. Click HERE to access the more information and submission form. All submissions must be received by Monday, July 2nd.   

        • Casual Market Chicago, September 25-28, 2018, attracts key editors, writers and bloggers from the casual and outdoor furnishings, home furnishings, pool and spa, hearth products, and garden industry, as well as, consumer and feature writers from major newspapers and magazines. It is important that exhibitors utilize these press opportunities to your advantage before, during, and after Casual Market Chicago. Click HERE to access more Public Relations and Press Kits.  All press kits delivery due date is Monday, September 10th.

        • Click HERE to see a list more details of our current Magazine Partners for Casual Market Chicago.

          • Casual Living
          • Hearth & Home
          • Patio & Hearth
          • Furniture World
          • Garden Center
          • Home Furnishing Business Magazine
          • Hospitality Design
          • Landscape Architecture Magazine
          • Ocean Home Magazine
          • RetailerNOW



        • Gain additional buyer exposure by displaying your new product in the Casual Market Chicago New Product Gallery, located on the first floor, North Corridor of theMART during Market, September 25-28, 2018.

          This year’s New Product Gallery will display a wide range of casual indoor and outdoor furniture and related accessories from the 7th Floor Market exhibitors and permanent showrooms. Products will be identified by signs and in a special handout that will be available on-site at the display.

          Click HERE to see following requirements to participate along with the reservation form due on or before Wednesday, August 1st.

        • You are invited to enter the Merchandising Excellence Award competition at the 2018 Casual Market Chicago, September 25-28. This program is presented by Hearth & Home magazine and theMART.

          The purpose of these awards is to recognize and honor those exhibitors and showrooms who, through effort and skill, present a highly professional example of visual merchandising in their showroom or booth that serves to both educate and inspire Market attendees.

          Click HERE for details and entry form due on or before Friday, August 31st.

        • Design Excellence Awards information will come from the International Casual Furnishings Association’s Executive Director, Jackie Hirschhaut. Be on the lookout for the e-mail containing all 2018 Design Excellence Awards information and submission forms.

          For questions please contact:  Jackie Hirschhaut  Executive Director International Casual Furnishings Association  Jackie@ICFAnet.org 336.881.1016

        • As a new exhibitor at Casual Market Chicago 2018 you can get additional exposure thru our New Exhibitor Spotlight Program. The free promotional program includes:

          • Exposure in the New Exhibitor Showcase located along aisle 7000 in the temporary exhibit hall.  The Showcase will feature one 22” x 28” color product photo as well as a sign with your company name and booth number.
          • Editorial inclusion in Hearth & Home magazine. The magazine will profile new exhibitors and relevant photography in their September issue, which is available on-site during Casual Market Chicago and is sent to more than 20,000 subscribers. Please note: We must receive information and photography from 15 new exhibitors in order for the article to appear.

          See below for more information regarding the New Exhibitor Spotlight program. 


        • Your company name will be branded as a new resource at Casual Market Chicago with this identifier ExhibitorList_CFAM-1.gif#asset:515

          This will also be present on your booth sign, next to your exhibitor listing on Casual Market Chicago’s web site and on a dedicated page in the On-Site Directory.

        • Before Casual Market Chicago, past and potential show attendees will receive an e-blast highlighting the new exhibitors at Casual Market Chicago.

        • Showcase one of your latest products with a 22”x 28” color photo in our New Exhibitor Showcase “art gallery” in Casual Suites on the 7th floor. We will use one of the images submitted to Hearth & Home for the showcase.

        • Participants will be profiled in the September issue of Hearth & Home magazine, which is available on-site during Casual Market Chicago and is sent to more than 20,000 subscribers.

        • Showcase your new product to thousands of buyers on the 1st floor of theMART. New exhibitors will receive $25 off the submission fee. *Reference New Product Gallery rules in the Marketing Manual for complete information.